6 Fixes to iTunes Movies not Playing on Windows 10

To help your troubleshoot the issue - iTunes movies not playing on Windows 10, this guide provides you with 6 effective solutions to get your iTunes movies playing smoothly once again.

Demi by Demi Updated May 17, 2023
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iTunes not playing movies on Windows PC

iTunes isn’t playing videos or movies but is playing the music of them. I need help! I just purchased some music videos and they are not playing, only the sound of it.

- Question from Apple Community

You bought a movie from iTunes, but no matter what you did, it would not play. There is no sound or picture, only a blank screen. Not only you, but many other users, have mentioned that why won't my iTunes movie play, and they can't play iTunes movies on several devices. To help you troubleshoot the issue, we provide you with a variety of solutions to this problem - iTunes movies not playing on Windows 10.

itunes logo

Here, we are going to mention all possible causes to the issue and solutions to fix it. Let’s get started.

Why won’t iTunes movie play on Windows 10 PC?

It is necessary to figure out why iTunes movies doesn’t play on Windows PC before troubleshooting, since it can help you quicker fix it to some degree. There could be some common causes that result in the issue.
❌ Outdated or incompatible software.
❌ Corrupted or missing files.
❌ Network issues.
❌ Expired authorization.

Besides, any hardware issues or wrong settings can also lead to this issue.

6 fixes to iTunes movies not playing on Windows 10

This part offers you 6 solution to assist you. No matter whether iTunes movies not playing with black screen or in any other cases, you can try them one after another until you get out of it.

1# Check Internet connection

First thing first, you need to ensure that you have a stable and reliable internet connection. Otherwise, you will encounter trouble playing movies downloaded from iTunes Extras. Slow connection will cause problems, so make sure you have a good Wi-Fi connection.

You can try to toggle off and on Wi-Fi for some times. Optionally, open any web browser to make sure there is nothing wrong with your Windows 10 network.

2# Update iTunes and QuickTime to the latest version

It is possible that your iTunes and QuickTime versions are out of date, which is why iTunes movies not playing on Windows 10. Thus, one of the simplest remedies to this problem is to update both iTunes and QuickTime. Follow steps below to update them.

Update iTunes
Launch iTunes on your Windows 10 > Click Help from the toolbar > Tap Check for Updates from drop-down window > If there is a new version available, update it.

check for updates

Update QuickTime player
Step 1. Open QuickTime player on your system > Click Help to continue.

Step 2. Click Update Existing Software... > If the update is available, update it by following all instructions.

update quicktime player

3# Log out & in Apple ID

Sometimes it may be helpful to sign out of your account from iTunes and sign in again. It helps refresh your account information. Here is how you can do this.

Step 1. Open the latest version of iTunes > Click Account > Click Sign Out.

sign out

Step 2. Wait for a few minutes and, again, go to Account in iTunes > Tap Sign In to enter your Apple account and password.

4# Re-authorize your computer

If the movie is protected by Digital Rights Management (DRM) technology, the DRM restrictions may lead that iTunes movie won’t play with black screen on Windows 10. Simply deauthorize your computer and re-authorize it can fix the issue.

Step 1. Open iTunes, click the Account menu at the top of the page > Authorization > Tap Deauthorize This Computer...

Step 2. Wait for some time and back to Account > Authorization > Tap Authorize This Computer...

authorize this computer

5# Check expiry date if the movie is rental

If your iTunes rented movie won't play, you should verify the expiry date of your rental movie. You may be aware that iTunes enables consumers to watch rented movies for a maximum of 30 days. 

Furthermore, once you start watching a rental movie, you only have 24 hours in the United States and 48 hours in other countries to finish it.

6# Check downloads are available for purchased movies

It is possible that you purchased a movie, but iTunes movie won’t download on your Windows PC. In this case, you should check to see whether downloads of the bought movie are available, since this will almost probably solve the problem. Before proceeding, ensure that your iTunes library has been updated to the most recent version.

Step 1. Open iTunes on your computer >Click Account from the toolbar.

Step 2. Select Check for Available Downloads...

check for available downloads


To sum up, iTunes is an essential application for managing and enjoying media content on Windows 10. Hope you can fix the issue - iTunes movies not playing on Windows 10 with the 6 solutions in this guide, and then get back to enjoying your favorite movies without any interruptions.

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